He aha nā mea e hoʻoholo ai i ke kumu kūʻai o nā ʻōmole wai?

Ma mua o ka Pūnaewele, ua kaupalena ʻia nā kānaka e ka mamao o ka ʻāina, e hopena i nā kumukūʻai huahana opaque ma ka mākeke. No laila, ua hoʻoholo ʻia ke kumu kūʻai huahana a me ke kumu kūʻai kīʻaha wai ma muli o kā lākou mau kumu kūʻai ponoʻī a me nā palena waiwai. I kēia mau lā, hoʻomohala nui ʻia ka ʻoihana pūnaewele puni honua. Inā ʻoe e ʻimi i kekahi huahana, me nā ʻano kīʻaha wai like ʻole, hiki iā ʻoe ke ʻike i ka hoʻohālikelike kumukūʻai o ke kumu hoʻohālike ma ka paepae e-commerce like. Hiki iā ʻoe ke ʻike i ka hoʻohālikelike kumukūʻai o nā ʻano like ʻole o nā kīʻaha wai me nā hana like. I kēia manawa ua maopopo loa nā kumukūʻai. E pili ana i kēia mea, ke kumu kūʻai ʻia nā kīʻaha wai? He aha nā kumu e hilinaʻi nui ai ke kumu kūʻai?

Ma kekahi mau kahua e-commerce kaulana i ka honua, i ka hoʻohālikelike ʻana i nā hue wai o ke ʻano hoʻohālike i ʻoi aku ma mua o 95% like, e ʻike mākou he ʻokoʻa nā kumukūʻai. ʻOkoʻa pinepine ke kumu kūʻai haʻahaʻa a me ke kumu kūʻai kiʻekiʻe loa. ʻO kēia ke ʻano o ka haʻahaʻa o ke kumukūʻai? ʻOi aku ka maikaʻi o ka huahana a ʻoi aku ka maikaʻi o ka huahana me ke kumukūʻai kiʻekiʻe? ʻAʻole hiki iā mākou ke hoʻoholo i ka maikaʻi o kahi huahana e pili ana i ke kumukūʻai, ʻoi aku ka mea kūʻai maʻamau. Ināʻaʻole lākou i maopopo i nā mea a me ke kaʻina hana, inā lākou e hoʻoholo wale i ka maikaʻi o ka huahana ma muli o ke kumukūʻai, ua maʻalahi ka hoʻopauʻana i ke kūʻaiʻana i kahi huahana kūpono e kūʻai. ʻO ka mea momi.

ʻO ka lawe ʻana i nā kīʻaha wai ma ke ʻano he laʻana, ʻo nā kumu kumu kūʻai e pili ana i nā kumukūʻai waiwai, nā kumukūʻai hana, nā kumukūʻai R&D, nā kumukūʻai kūʻai aku, nā kumukūʻai hoʻokele a me ka waiwai o ka brand. I ka manawa like, ʻo ka ʻenehana hana, ka maikaʻi a me ka nui o ka hana ʻana kekahi mau mea e hoʻoholo ai i ke kumu kūʻai. No ka laʻana, inā he 10 yuan ke kumu kūʻai o ke kīʻaha stainless steel thermos A, ʻo ke kumu kūʻai hana he 3 yuan, ʻo ke kumukūʻai noiʻi a me ka hoʻomohala ʻana he 4 yuan, ʻo ke kumukūʻai kūʻai aku he 5 yuan, a ʻo ke kumukūʻai hoʻokele he 1 yuan, a laila kēia mau mea. he 23 yuan, a laila he 23 yuan ke kumu kūʻai? He aha lā? ʻAʻole maopopo. Ua hala mākou i ka waiwai o ka brand. 'Ōlelo kekahi poʻe he waiwai ka waiwai o ka brand. ʻAʻole pololei loa kēia. Mālama ʻia ka waiwai o ka brand a kūkulu ʻia e ka brand ma hope o nā makahiki o ka hoʻopukapuka. Aia pū kekahi i ka hoʻokō a me ke kuleana o ka brand i ka mākeke. No laila ʻaʻole hiki ke ʻōlelo wale ʻia ka waiwai o ka brand he waiwai.

Ke loaʻa iā mākou ke kumukūʻai kumu, hiki iā mākou ke nānā i ke kumukūʻai o ka huahana ma ke kahua e-commerce. I kēia mau lā kahi e mau ai ka nui o nā lilo hana, ʻo ke kumu kūʻai o 3-5 mau manawa maʻamau ke kumu kūʻai maʻamau, akā ʻoi aku ka kiʻekiʻe o nā kumu kūʻai. ʻAʻole kūpono ke kūʻai aku ma kahi kumukūʻai he 10 mau manawa a i ʻole mau kakini, a ʻoi aku ka maikaʻi ʻole ke kūʻai aku ma lalo o ka hapalua o ke kumukūʻai kumu.